KYRUUS CASE STUDY

Sorry, but downloading is forbidden on this website. At the same time, Gardner loved the learning curve inherent in medical education and wanted to absorb as much as he could before leaving the clinical setting. Information about physicians, the key players at these institutions, was generally distributed across hundreds of different silos, including HR departments, credentialing systems, electronic health records, and supply chain databases. The company was beginning to develop real traction in this market. Higgins and John Masko.

She missed the flexibility and entrepreneurial spirit of a small organization, and was eager to explore new opportunities in the burgeoning Health IT and Analytics space. Finance Globalization Health Care. Gardner and Yoo had founded Kyruus in August, The team still had much to learn in order to develop and sell the referral and network products. As the genetic testing benefits field evolved, a large percent of its business was within oncology, and Graham felt that an oncologist should have the position of CMO.

The product helped academic institutions abide by regulations governing how physicians interacted with industry. Cite View Details Educators Related.

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Finally, the company could put more weight behind selling to the life sciences industry e. Over the course of her tenure at the company, Yoo was exposed to various industries, but her foray into the field of healthcare was the one that made the strongest impression.

While kyruua of these institutions had robust conflict of interest policies, most of them relied upon physicians to disclose industry relationships.

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Gardner left his position as CMO soon afterwards.

Kyruus case Essay

It was in negotiations to sell the caes version of the product to three other major hospitals. If you need this or any other sample, we can send it to you via lyruus. Gardner and Yoo had founded Kyruus in August, Kyruus could create a comprehensive data platform sudy organizations could use to manage risk and optimize value in the context of those relationships. As hard as it may be for the Kyruus team, I think we really have to prioritize our understanding of the patient referral market and aim our product team in that direction.

Higgins and James Weber. We’ll occasionally send you account related and promo emails. After his parents completed their studies, Gardner moved to Scotland with his family where he lived for two years.

Facebook had 30 billion new items of content on its website every month. Before developing any product, however, they tried to understand the market for physician information. It provided data and analytics about physicians to multiple customers e.

Higgins and John Masko Citation: As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements. The room included the leaders of the technology, analytics, product, marketing and legal divisions of sfudy company. The eldest sutdy 3 sons, Graham was surrounded by many family friends who were physicians and knew from a young age that he wanted to become a doctor.

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kyruus case study

Technology and Operations Management. This question motivated me to explore this space indepth. Yoo was a perfect fit. Cite View Details Related.

At large institutions, these awards amounted to hundreds of millions of dollars annually. In earlyGraham returned to Highland Capital to resume his role as a venture capitalist. First, I became comfortable not knowing everything and even now, as a CEO, I am very open with my team and my Directors about what I do well and where I need support.

And what about the doctors? While some leading healthcare data companies were already examining discrete aspects of physician behavior e. HBS cases are developed solely as the basis for class discussion. We agreed that most healthcare IT companies were simply laying the plumbing for data collection, and that there was a relative vacuum in the analytics space.

kyruus case study

While growing up, Yoo had wanted to go into medicine. Higgins and John Masko. Collecting the information released by pharmaceutical companies was not easy. The team cqse willing to work frantically to design multiple products for different healthcare verticals.